Our Story

LoveLaced began with a simple but very real problem faced by women in Pakistan:
the lack of lingerie that feels both beautiful and made for us.

But our mission goes far beyond aesthetics.

We believe that power begins with being heard, with expressing what we need, and designing for it without compromise. Through LoveLaced, we aim to build a brand that listens to women and supports them at every step: from a strong, female-led team across design and production, to promoting period equity with every purchase.

LoveLaced is about creating space for women to feel understood, confident, and in control of their own stories.

A brand for women, by women.